SafeWare Campaign

Advertising Campaign for Hurricane Relief

This campaign was designed to combine two very different companies in a partnership for a greater good. Waste Management and Pier One Imports would team up to use recycled items to create full kitchen sets for those affected by hurricanes, specifically Hurricane Harvey. The bright colors are very reminiscent of Pier One’s branding and fits in well with the store décor. The case study video was designed to be interesting to watch with the animations and graphics, but to also be informative about the organization.